Beurre
Beurre is a natural skincare brand specializing in ethical, raw shea butter face and body products formulated for sensitive skin.
CATEGORIES
CLIENT
Client
DURATION
3 months
Challenge
THE BIG QUESTION
How do we make an ethical, raw shea butter skincare brand feel as gentle and trustworthy online and in person as it does on sensitive skin?
Approach
TURN A SKINCARE FORMULA INTO A BRAND PEOPLE FEEL CLOSE TO.
Beurre is a natural skincare brand specializing in ethical, raw shea butter face and body products formulated for sensitive skin. We shaped how the brand shows up across the customer journey, from the social feed to live experiences to the inbox, and set up the Shopify CRM that keeps those customers connected.
Outcome
Social creative direction:
Established 3 main content pillars: UGC Creation, BTS, and Viral/Tik Tok inspired trend content
Experiential design: Booth Design for various pop-up events across New York, including display stands, banners, and interactive experiences
Email newsletters: Designed Emma and Klaviyo flows connected to a Shopify customer database and created different content A/B tests for 3 different groups of customers: frequent buyers, one-time buyers, and customers who are signed up for the newsletter but have never purchased.
Shopify CRM: Set up customer segments, automated welcome and post-purchase flows, updaetd product launches and images according to the season.
Website: https://www.getbeurre.com/
Other Projects
Explore the full archive →