Plate Post
PlatePost is a B2B food-tech startup that helps restaurants digitize their physical menus with multi-language support and search optimization, turning online browsing into direct sales.
CATEGORIES
CLIENT
Client
DURATION
5 months
Challenge
THE BIG QUESTION
How do we get people hungry before they’ve read a single menu item, when most guests check a text menu on their phone before choosing where to eat?
Approach
MAKE THE MENU THE REASON THEY PICK YOU.
PlatePost builds VideoMenus™ for restaurants and coffee shops, now a guest experience platform for multi-location restaurants. In the early stage, we created the original brand image, set the creative direction, designed five distinct VideoMenu SKUs for different kinds of restaurants and coffee shops, and built the first prototypes for bringing those menus to Uber Eats and Grubhub.
Outcome
Brand identity: logo, palette, typography, and tone
Creative direction: decided major positioning choices during the initial startup building phase of the company.
VideoMenu SKUs:
Wish You Were Here Coffee SKU
Seoul Bap SKU
Tacolicious SKU
Delivery platform prototypes: Designed around Grubhub and Uber Eats constraints; prototyping GIF use for uploads of product images.
Website: https://platepost.io/
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