City Charge
CityCharge (chargethecity) is a portable phone charger rental service operating in New York City and New Jersey.
CATEGORIES
CLIENT
Client
DURATION
Challenge
MAKE A PORTABLE CHARGER FEEL LIKE PART OF THE CITY.
CityCharge runs a network of charger rental kiosks across NYC and NJ. Users tap a card or phone, take a power bank, and return it to any station. We helped shape the general look of the product, guided the major creative decisions, and created the graphics that appear on the displays.
Approach
Branded and blendable: distinctive enough to build recognition, but able to sit comfortably in a luxury hotel, a nightclub, or a campus
Hardware and screen: the look of the physical product and the visuals on its display had to feel like one system
Scalable formats: one visual language across three formats (8-slot station, 24-slot kiosk, 40-slot kiosk)
Outcome
Product look: We decided on a black dark look to match the aesthetic of the locations we plan on dispatching stations as well as including a QR code linking to an app on the back of the charger.
Display graphics: Customizable branded display graphics for local businesses including slideshows with venue events and information.
Webstie: https://chargethecity.com/
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