Moon Treats
Moon Treats is an e-commerce startup dedicated to healthy, environmentally friendly dog treats and pet products.
CATEGORIES
CLIENT
Client
DURATION
Moon Treats
Challenge
THE BIG QUESTION
How do we build a pet brand from scratch for Costa Rican dog owners who want healthy treats without the environmental cost?
Approach
TURN A SIMPLE IDEA INTO A COMPLETE PET BRAND.
Moon Treats is an e-commerce startup making healthy, all-natural, environmentally friendly dog treats and pet products for the Costa Rican market. We built every layer of the business: the product, the brand, the packaging, and the website that sells it.
Outcome
Product: 5 SKUs developed in different flavors including: Apple, Banana, Green Bean, Sweet Potato, and the seasonal Pumpkin
Brand: logo, color palette, brand voice
Named after Founder's dog Luna (Moon in spanish) we decided to lean into the reason behind starting the business: having a better healthier alternative for treats for a more longevity life.
Packaging: Compostable eco-friendly container with a paper sticker label printed using soy ink
Website: https://dogmoontreats.com
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